Must-have Google Digital Marketing Tools

That might sound fairly easy, but the truth is that digital marketing is far more of an art than a science.

After launching the website, you need to turn it up with the right tools in order to reach your audience wherever they are. Finding the right tools seems to be a challenge sometimes. Given this, I want to focus on the must-have tools from Google to help you get to know your customers better. They’re all absolutely FREE.

Let’s get into it.

Google Tag Manager – add external apps codes to track interactions with your website

You no longer need a programmer to add tags of new apps, since you can add them directly to Google Tag Manager. With the use of Tag Manager, you can easily add external apps on your website yourself, including tags for conversion tracking, website analytics, retargeting, and more. Google Tag Manager is a container. All you need is to place it within your website admin panel.

Google Analytics

This must-have analytics tool will give you valuable statistics on your website traffic and conversions. You will be able to identify sources of your traffic, analyze marketing content and results of marketing campaigns, website usability and user’s actions on each page. You will get information based on which you can adjust your digital channels and efficiently plan your further marketing activities. As you got to know, you can add the tag of this app directly to Google Tag Manager, without any coding.

Google Optimize – A/B testing platform

This is a free Google Optimize A/B testing app designed to run website experimentation and test various hypotheses. For example, you can test different versions of your webpage and analyze what's going to perform best. You will be able to test variations of content headings, messages, designing elements, location and size of buttons and titles. Just follow online tutorials and demo videos for beginners with step-by-step instructions on how to work with Google Optimize. Get started, it’s easy!

Google Keyword Planner

This is a great digital tool that should sit at the core of your SEO and PPC toolset. To attract your target audience, you need to know which keywords are most relevant for your business. These are the words and phrases that people enter into search engines to find content. Next thing, you need to add these keywords to your website content and metadata. This will help you attract the right people. Google Keyword Planner will help you find relevant keywords.

Google Search Console Tools

If you want your website to rank higher in search results, use this powerful platform for SEO purposes. You can help search engines more easily find your website based on search queries. The tool gives you feedback on your site from Google. It will let you monitor how your website interacts with Google and how the search engine sees it. You will be able to manage your site in Google search results. You can do it even yourself, without proficient technical skills.

Google Drive       

Google Drive is an online storage and collaborative app. This is a great app to keep, organize and share marketing content from this storage with colleagues and customers. Using Google Drive collaborative tools, your team will be able to create files, share and edit documents in real-time. You can easily create and manage files including spreadsheets, presentations, documents, surveys, and more. Use Google Docs to create written document and presentation; Google Spreadsheets – to make a content-plan, get charts and analysis, track metrics; Google Forms – to prepare surveys and track responses in real-time. You will be able to access your files from anywhere and anytime.

These are just a few of must-have free Google tools to help marketers and business owners grow business online. Once you’ve sorted out your key digital tools, you can move forward with your marketing strategies and campaigns.

Ready? Here we go.