AI-Powered Marketing: Step-by-Step Guide for Different Tasks

Part 2

It's time to dive deeper into working with AI technology for key marketing tasks

In the first part of the article>>, we focused on the capabilities and general approach of working with AI in marketing. Now, let's dive deeper into specific tasks. Even ChatGPT can assist you with various marketing tasks, from research and brainstorming to writing and beyond. To make the most of it, check out these tips for mastering AI and writing AI Query effectively.

The Main Rule When Formulating Queries

Be Specific About Your Needs: The more specific and detailed your request, the more accurate and helpful the guidance will be.

Market and Audience Analysis: Creating a Target Audience Profile

AI big data analysis helps process and analyze data faster and more accurately, optimize marketing strategies and enhance your understanding of the audience. This allows for better decisions and quicker adaptation of strategies to fast-changing market conditions. ChatGPT can be very useful here and can provide audience insights, but your understanding of your target market's psychology and preferences is invaluable for crafting effective marketing strategies.

Clearly state what you need. The more precise your query, the better the response.

Input Details for AI response:

• Brand description and goals
• Target Audience: B2B/B2C, your primary audience vision and segmentation details
• Key competitors
• Industry and Market specifics, etc.

SEO Optimization and SEO-rich Copywriting

When used correctly, AI can make your SEO work a lot easier. AI tools including ChatGPT, can be useful for your SEO strategy and will help you with tasks ranging from keyword research to content creation and SEO formatting. But you should remember that the AI can identify keyword opportunities, but it's your expertise that turns them into well-crafted SEO content.

Use AI for:

• Finding competitor keywords
• Keyword research
• Writing title tags and meta descriptions
• Optimizing a topic for SEO by adding keywords to your content. Just provide a list of keywords and the article itself, and AI will make the necessary changes to improve its SEO.

It's better to use specialized tools like SEMrush, Ahrefs, SpyFu, or SimilarWeb to identify your competitors and analyze their semantic cores. But if you don't have big SEO tasks and budgets, you can ask ChatGPT to help you find the list of keywords for your website. AI will analyze your topic and propose keyword variations and semantically related keywords based on your input. For more accurate results, provide the input details like:

• Website description and goals
• Target audience, competitors, market specifics, etc.

Content Plan and Lead Magnet Ideas

AI will help you:

• Generate content ideas or lead magnet concepts (used by your competitors and successful industry players)
• Correct your wording and fine-tune your own ideas

Crafting Effective Queries Tips:

• To receive accurate prompts and recommendations, always provide relevant input (as described in the Audience Analysis and SEO sections above)
• If you're not satisfied with the suggested ideas:
  • You can enter an extra request such as 'More options'
  • Alternatively, try repeating your query with slight adjustments

Social Media Posts

AI will help you:

• Generate new post ideas
• Format your idea in the desired style and voice
• Edit and refine your ready text, add emojis, and hashtags

Crafting Effective Queries Tips:

• Clearly indicate the social networks for which posts are needed
• Define your target audience, industry and goals
• Include specific details in the query, such as character count, style, voice, social network, brand messaging requirements, etc.
• Highlight the central post message and key focus areas
• Request examples of successful posts from competitors and the most successful industry players.

• If you're not satisfied with the suggested ideas:
  • You can enter an extra request such as 'More options'
  • Alternatively, try repeating your query with slight adjustments

Emails for Newsletters

Using ChatGPT or more specialized AI app, you can compose emails in almost no time.

Crafting Effective Queries Tips:

• You can draft the email and have AI refine it to suit the task, such as for a business proposal.
• Task AI with creating a business proposal email using the details you provide.
• Request AI to provide examples of successful business proposals in your industry to use as templates for your email.

Marketing Campaign

Lacking ideas? Suffering from a creative block?

Input Details for AI response:

• Campaign objective and KPI’s
• Campaign content to promote, call to action
• Target audience
• Budget and deadlines
• That should be used, in your view
• Again, when composing a query, ask AI to provide an example of a successful campaign used by marketers in your industry. Or by your competitors. At the very least, you'll draw inspiration from the ideas suggested.

Leverage AI for personalized marketing campaigns. It can help tailor content to individual preferences and behaviors.

Programming Code, HTML, CSS

Looking to make minor adjustments to your website? Artificial intelligence can assist you in generating basic code snippets to modify your site's functionality and design. All you need to do is copy and paste. Even ChatGPT can help you solve simple coding problems and analyze simple code fragments and spot bugs.

Input Details for AI response:

• Define your task. Be more specific about the adjustments you want, such as updating content, changing design elements, or improving SEO, to receive tailored assistance from ChatGPT.
• Provide Context: e.g., describe the type of style or design you want to implement. Are you looking to change the form's color, layout, fonts, or any other specific aspects?
• Specify your CMS (WordPress, Drupal, etc.)
• Request step-by-step instructions
• Copy the code and paste into your CMS admin panel.

For example, your complete query might be: "I'm using WordPress, and I'd like step-by-step instructions on how to add a new style to my contact forms. I want to change the form's color scheme and fonts. Can you also recommend any WordPress plugins that could simplify this process?"

Copywriting and Translating

Facing writer's block? Dealing with an unfamiliar or uninteresting topic that requires extensive research and creative exploration? AI can provide valuable assistance. When you formulate queries correctly, AI can efficiently generate ideas and provide information, which usually take a lot of time to find.

The very essence of the copywriter profession is likely to change. However, this doesn't imply a complete shift to AI-generated content with humans solely in an editing role. While this approach works pretty well for purely informational texts, such as instructions and scripts or white papers and case studies (based on the information you already provided), it's not a good choice for more creative content.

When it comes to a blog post, the human touch is essential. The content that resonates with people is typically written by humans, not by machines. Yet, you can speed up your work by collaborating with AI, allowing it to correctly format your text and make edits. But even if you choose to use AI-generated content, always edit and refine it to make the content unique and engaging. AI can generate content ideas and drafts, but it's your creativity that adds the human touch.

Input Details for AI response:

• Specify the topic
• Set the tone and style
• Provide context about the purpose of the content, your target audience, and any specific details or requirements.
• Request Examples or Analogies
• Request multiple ideas or approaches to a topic
• Use Keywords
• Use Prompts to make your intent clear.

Prompts for Maximizing AI writing tools:

• Collaborate with AI on each paragraph and experiment with different writing styles
• Translate texts into other languages using AI
• Formulate your query in one language and request AI to provide a response in another language
• Brainstorm title or heading options

AI specialized copywriting tools to use: copy.ai, INK, OwlyWriter AI, Jasper, etc.

Advertisement, Call to Action, Copy Variations for A/B testing

The above principle applies to creating ads.

The Future of Marketing: Blending Human Expertise with AI

Remember that AI is not the enemy of marketers; it's a valuable partner. As AI continues to advance, those who adapt and embrace it will thrive in the marketing landscape. The future of marketing is a partnership between human creativity and AI assistance, bringing together the best of both worlds to drive success in the industry. It may cover topics such as AI-assisted marketing strategies, the automation of routine tasks, data analytics, and the need for human creativity in crafting compelling marketing campaigns.